Abstract
In recent years, cryptocurrency has emerged as a decentralized virtual asset operating across a vast network of computers, free from centralized governmental control. Proposed legislation aims to establish a framework for a digital currency issued by the Reserve Bank of India (RBI). This study delves into the transformative impact of technology on payment systems and the awareness of investors about cryptocurrency. It explores factors influencing this awareness, particularly following India's Bitcoin surge, which notably attracted the younger generation to cryptocurrency. Conducting this study involved gathering responses from 110 investors using a non-probability snowball sampling method. The majority of investors surveyed fell within the 18 to 24 age range. Findings indicate that awareness predominantly spreads through social circles and online platforms, with male respondents exhibiting higher awareness levels than female counterparts. Moreover, higher educational qualifications correlate with heightened cryptocurrency awareness. Notably, a significant portion of respondents expressed interest in investing in cryptocurrency.
Publisher
Blue Eyes Intelligence Engineering and Sciences Engineering and Sciences Publication - BEIESP
Reference24 articles.
1. Sudarshan D Jadhav, A study on awareness of college students about crypto currency and its relation to level of education, Indonesian Journal of Educational Research and Technology 3(2) (2023) 155-160. https://doi.org/10.17509/ijert.v3i2.50083
2. Dr.C.Joe Arun, Prof.M.J.Xavier, An exploratory study on the factors affecting the intention to use crypto currency as a medium of exchange, Russian Law Journal, Volume 11 (2023), Issue 5s. https://doi.org/10.52783/rlj.v11i5s.956
3. Ms. Pragya Parnami, Dr. Shaifali Mathur, Awareness and adoption of crypto currency among entrepreneurs of Jaipur city, Journal of Modern Management and Entrepreneurship ISSN: 2231-167X, Impact Factor: 6.880 Volume 12, No. 03 July- Sep 2022, pp.07-12
4. Vishrut Ashish, Dr. Sabiha Fazalbhoy, Impact of Covid-19 on Investment Education and Behavior in Crypto currency And Stock Market: A Study of Indian Undergraduate Students, ISSN 2348-0661 Print 2022 Symbiosis Centre for Management Studies, Pune Annual Research Journal of Symbiosis Centre for Management Studies, Pune 60 Vol. 10, and March 2022.
5. Manu Vasudevan Unni & Rudresh, Crypto-Currencies: Can Investors Relay on them as Investment Avenue? Management Journal for advanced Research Vol no: 2, Issue- 2, ISSN-2583-1747, April, 2022, 6-14, https://doi.org/10.54741/mjar.2.2.2