Sales Tunnels in Messengers as New Technologies for Effective Internet-Marketing in Tourism and Hospitality

Abstract

Digital marketing has changed a lot over the past 10 years. Traffic and leads have risen in price. The business has focused on inbound marketing. It was necessary to learn how to work on retention, and not on attracting new customers. In this regard, a whole direction of marketing automation (marketing automation) has appeared. Special sales tunnels or the so-called auto-funnels are created along which the customer is led. Thus, the logical chain of content consumption is built. The market for travel services was no exception. Many travel industry companies use algorithms in messengers and email marketing, which lead potential leads, leading them to the first and repeated purchases. In the article, the authors developed the stages of the architecture of the automatic sales tunnel. All stages are described in detail and examples are given for the tourism and hospitality.