Agricultural Market Development: Trends and Prospects

Abstract

The present article considers the economic situation in the agri-food market: competition, supply that is formed by national production, import and export of products, producer and consumer prices, and government regulation of the market. In the structure of commodity resources, a considerable share of certain types of products (fruits, vegetables, and milk and dairy products) is imported, which improves the competition in the national market. The formation of commodity resources at the expense of the national production has been considered. The parameters for developing the agricultural sectors that provide import substitution in the agri-food market have been calculated. The areas of improving the production (concentration of commodity production in agricultural organizations and farms, transferring industries to the innovative development, modernizing the existing production facilities, building new modern facilities, improving state support) and efficiency of the commercial activity (market segmentation, positioning of goods, creation of marketing services in large agricultural organizations (agricultural holdings, agricultural firms) and processing enterprises, production and marketing, and supply structures (agricultural formations, unions (associations), consumer marketing (trade) cooperatives, consumer communities) have been grounded.