Tangible and Intangible Attributes for the Development of Convention Tourism - An Economic Proposition

Abstract

The present working paper documents the results of a pilot study on the Economic Impacts of Development of Convention Tourism in Hyderabad. Gaining impetus from various stakeholders of the tourism industry, the research employs the importance - performance model. The assessment is done under two heads: tangibles and intangibles, to examine whether the city of Hyderabad does live up to its reputation of being the “Convention Capital of India” attracting, in particular, leading industry giants to participate in congresses and conventions. The main study would endeavor to provide a sustainable business model to supplement the efforts of Government of Andhra Pradesh.