GİYİM TERCİHLERİNİN İZLENİM OLUŞTURMA VE TÜKETİM KARARLARINA ETKİSİ ÜZERİNE DEĞERLENDİRMELER

Author:

MARANGOZ Mehmet,AYDIN Ali Emre,ÖZKOÇ Hatice Hicret

Publisher

Yonetim Bilimleri Dergisi

Reference29 articles.

1. Adotey, A., J., Pongo, A., N. ve Obinnim, E. (2016). The Relationship Between Clothes and First Impressions: Benefits and Adverse Effects on the Individual, International Journal of Innovative Research and Advanced Studies, 3 (12), 229-234.

2. Bal, H. (2016). Nitel Araştırma Yöntem ve Teknikleri – Uygulamalı Örnekli, İstanbul: Sentez Yayınları.

3. Baran, J., S., Mok, J., J., Land, M. ve Kang, Y., T. (1989), You Are What You Buy: Mass-Mediated Judgments of People’s Worth, Journal of Communication, 39 (2), 46-54.

4. Belk, W., R. (1981). Determinants of Consumption Cue Utilization in Impression Formation: An Association Derivation and Experimental Verification, Advances in Consumer Research, 8, 170-175.

5. Burns, D., L. ve Lennon, J., S. (1993). Effect of Clothing on the Use of Person Information Categories in First Impressions, Clothing and Textiles Research Journal, 12, 9-15.

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