Abstract
Mohamed Amer examines the tangible and intangible heritage characteristics of the traditional market of Mutrah in Oman’s capital city of Muscat. He assesses its interactive historic, architectural, urban, social, economic and cultural values alongside their managerial features, in order to identify practical measures for the enhancement of this living cultural heritage, the effective preservation of Omani cultural identity, avenues for local socio-economic empowerment and sustainable cultural tourism. Here, Strengths, Weaknesses, Opportunities and Threats (SWOT) analyses brought to light the internal and external factors that are favourable to achieving these objectives.
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