The relevance of study of visual identification of the Olympic ceremonial costume of the national team of Ukraine: the question of cultural expansion

Abstract

The issue of national identity, in particular visual identification, requires considerable attention in the direction of the conformity of the declared sign or their combinations. Certain signs and their compositions influence the social perception of the information consumer, correcting the already existing opinion about the communicator at the stage of his or her development of relations with the recipients. Vestimentary code of ceremonial costume in projects of international cooperation is a component of illustrative representation of states, peoples or nations. These and other specified reasons determine the importance of scientific and applied research on the Olympic ceremonial costume of the national team of Ukraine, that is, a versatile study of the relay of cultural codes, meanings and ideas of a nation that participates in competitions covering millions of audiences of various representations. Within the framework of the study of the Olympic ceremonial parade costume of the national team of Ukraine 1994– 2022, its symbolic system and aspects of the transformation of the determinants of artistic and informational identification are comprehensively studied in accordance with the semiotics of design, national constructs, globalization requirements and the provisions of the Olympic Charter. This work determines the relevance of the study of the visual identification of the Olympic ceremonial costume of the Ukrainian national team and the role of the cultural expansion of russia, which was the result of the symbolic uncertainty of identification at world competitions.