Gender-Associated Behavior of Jordanians on Facebook

Abstract

Lack of sex-disaggregated data on internet and mobile phone access are among the key barriers to measure the progress in development goals that call for gender equality in access to the internet. Objective: The present study aims to investigate the language features that are used by females and males’ friends when posting on their timelines on Facebook. The present study has employed cross-sectional design by collecting a sample of 270 randomly selected Facebook profiles using SurveyMonkey. Chi-square analysis has been used to analyze the conceptual framework. The study has found that the behavior of female users was much higher towards the communication features, language features, and social behavior as compared to the behavior of male users. The study enlarged into the understanding of Facebook as an online platform from the perspectives of Jordanian users. The study confirms the popularity of Facebook as an outlet of psychological and social expression for gender-associated behavior in the context of Jordan.