Factors Influencing Consumers Buying Intentions Towards Electric Cars: The Arab Customers’ Perspective

Abstract

The main objective of the study is to examine the impact factors on consumer’s intention towards purchasing hybrid cars from Arab Buyers perspective. Data were collected from a sample of 200 customers in Amman Capital. The study findings are analyzed by IBM SPSS (v22). After testing the five hypotheses using various techniques, it was found that there is a positive impact of price, Reputation of manufacturer, Fuel economy on purchase intention. It also indicates that there is a negative impact of brand image and safety rating on customer intention towards purchasing electric cars. According to these results, the study suggested several recommendations to sales & marketing managers of electric & hybrid cars to improve buyer intentions by take in consideration the price and fuel economy factors and reinforcement the reputation of manufacturer in their marketing activities.