Effect of Strategic Thinking Skills on Dimensions of Competitive Advantage: Empirical Evidence from Jordan

Abstract

The main aim of this research was to conduct an empirical investigation of the effect of strategic thinking skills on the dimensions of competitive advantage using a sample from banking sector in Jordan.Strategic Thinking Questionnaire (STQ) was used to collect data for the investigation. Four models to capture the effect of each skill of strategic thinking on each dimensions of competitive advantage were developed and tested through several hypotheses using multiple regression analysis as a tool for data analysis and hypotheses testing.Results indicated that, reflecting as a strategic thinking skill has a significant effect on all dimensions of competitive advantage in all models. On the other hand, the remaining two (system thinking and reframing) skills of strategic thinking failed to show any significant effect on competitive advantage in all models tested in this research.