Brand Personality’s Influence on the Purchase Intention: A Mobile Marketing Case
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Canadian Center of Science and Education
Cited by 21 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
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3. Negative Emotions on A Digital Bank Brand: How Do Scandals Impact Brand Love?;2023 International Conference on Informatics, Multimedia, Cyber and Informations System (ICIMCIS);2023-11-07
4. The influence of brand innovativeness and quality affect consumer perceived value;International Journal of Research in Business and Social Science (2147- 4478);2023-06-17
5. Examining the mediating role of brand trust and brand commitment in fostering consumer perceptions toward recycled products;Business Strategy & Development;2023-05-15
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