Tools of Decision Making in the Field of Strategic Advertisement of Pharmaceutical Enterprises-Reference-Cited by-同舟云学术

Tools of Decision Making in the Field of Strategic Advertisement of Pharmaceutical Enterprises

Published:2020-04-29 Issue:2 Volume:16 Page:20-32
ISSN:1815-2066
Container-title:Nauka ta innovacii
language:
Short-container-title:Nauka innov.

Author:

Burkynskyi B.V.^ORCID, ,Sokolovska Z.M.^ORCID,Alyokhin O.B.^ORCID,Khumarova N.I.^ORCID,Kapustyan I.V.^ORCID, , , ,

Publisher

National Academy of Sciences of Ukraine (Co. LTD Ukrinformnauka)

Subject

Industrial and Manufacturing Engineering,Materials Science (miscellaneous),Business and International Management

Reference30 articles.

1. 1. Shabelnyk, T. V. (2016). Models of marketing-oriented management of the pharmaceutical enterprise. (Doctoral dissertation). Poltava. [in Ukrainian].

2. 2. Melnik, I. M., Holysheva, E. O. (2017). Features of marketing complex in the system of innovative development of pharmaceutical enterprises. Marketing and Management of Innovations, 4, 27-40 [in Ukrainian]. https://doi.org/10.21272/mmi.2017.4-02

3. 3. Jekunen, A. (2014). Decision-making in product portfolios of pharmaceutical research and development - managing streams of innovation in highly regulated markets. Drug Design, Development and Therapy, 8, 2009-2016. https://doi.org/10.2147/DDDT.S68579

4. 4. Jones, C. M. (2016). Managing Pharmaceutical Research And Development Portfolios: An Empirical Inquiry Into Managerial Decision Making In The Context Of A Merger. (Doctoral dissertation). Georgia State University.

5. 5. Solo, K., Paich, M. A. (2003). Modern Simulation Approach for Pharmaceutical Portfolio Management. URL: https://www.anylogic.ru/upload/iblock/6d4/ 6d45074aefb2d023be20115ec9c77301.pdf (Last accessed: 23.02.2019).