The Nexus between Instagram and Digital Entrepreneurship

Abstract

ABSTRACT Social media platforms have transformed entrepreneurial activities. These social platforms are used for communication and marketing, connecting current and prospective customers to service providers, and connecting and engaging marketers to end users. Instagram is one of the fastest growing and most popular social platforms for socialization, personal indulgence, and information and product sharing. Based on this premise, it is important to understand the role that Instagram plays in digital entrepreneurship. In order to have a better understanding of the socioeconomic implications of the use of social media, this article analyzed secondary and primary data, direct and participant observations, and inductive reasoning. It presents Instagram's visual power and high number of followers, which enhance sales and attract a new set of entrepreneurs who would otherwise be disadvantaged as a result of cultural, economic, and political barriers.