LOGISTICS STRATEGY OF THE ENTERPRISE WITH ENVIRONMENTALLY FRIENDLY LAND USE

Abstract

The article presents the logistics strategy of the enterprise with environmentally friendly land use. The author proposes a conceptual approach to its formation and the main components are given. The purpose of the article is to form a logistics strategy of the enterprise with environmentally friendly land use. The main reasons for the use of logistics systems in the production of environmentally friendly products are identified. It is established that the development and implementation of the logistics strategy of the enterprise with environmentally friendly land use occurs in several stages. The need to use logistics systems in the production of environmentally friendly products are described. In the article defining the mission of the producer, whose production is concentrated in the field of greening. The main goals of manufacturers and tasks that need to be solved for their implementation are identified. The implementation of the measures proposed in the article will contribute to solving a number of socio-economic problems in the development of the regions, the overall increase in the efficiency of the agricultural sector. The choice of strategy of behavior of the enterprise occurs during all time of its functioning. The chosen strategy varies depending on the stage of operation. Among the main goals of manufacturers are: market segment coverage; investment attraction; increase in profitability; conquest of foreign markets; preservation and reproduction of fertility; improving the environmental situation. Depending on the goals, the strategy of enterprise development is chosen, and all risks are assessed again. In the current conditions of making a profit is not the only and ultimate goal of the producer. Much more important today is the preservation of the natural environment and the development of the social sphere. In order to integrate into the trade space of the European Union, the manufacturer must think about the quality of manufactured products. It is under such conditions that the production of environmentally friendly products began. For effective business development in the field of this business, it is necessary to establish relations with local authorities and develop a regulatory framework that will contribute to the formation of effective sales channels and promotion of products among the population.