Author:
Connell Paul M.,Brucks Merrie,Nielsen Jesper H.
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Reference61 articles.
1. Acuff, Dan S., and Robert H. Reiher (1997), What Kids Buy and Why, New York: Free Press.
2. Ahluwalia, Rohini, Robert E. Burnkrant, and H. Rao Unnava (2000), “Consumer Response to Negative Publicity: The Moderating Role of Commitment,” Journal of Marketing Research, 37 (2), 203–14.
3. Aiken, Leona S., and Stephen G. West (1991), Multiple Regression: Testing and Interpreting Interactions, Thousand Oaks, CA: Sage.
4. Alvarez, Jeannette, Diane N. Ruble, and Niall Bolger (2001), “Trait Understanding or Evaluative Reasoning? An Analysis of Children's Behavioral Predictions,” Child Development, 72 (5), 1409–25.
5. Bahn, Kenneth D. (1989), “Cognitively and Perceptually Based Judgments in Children's Brand Discriminations and Preferences,” Journal of Business and Psychology, 4 (2), 183–97.
Cited by
108 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献