Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Reference58 articles.
1. Aaker, David A., Douglas M. Stayman, and Michael R. Hagerty (1986), “Warmth in Advertising: Measurement, Impact, and Sequence Effects,” Journal of Consumer Research, 12 (March), 365–381.
2. Aaker, Jennifer L., Anne M. Brumbaugh, and Sonya A. Grier (2000), “Non-target Market Effects and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes,” Journal of Consumer Psychology, 9 (3), 127–140.
3. Aaker, Jennifer L. and Durairaj Maheswaran (1997), “The Effect of Cultural Orientation on Persuasion,” Journal of Consumer Research, 24 (December), 315–328.
4. Advertising Research Foundation (1992), The 1991 Simmons Market Research Bureau, Inc. Study of Media and Markets, P-8, New York: The Foundation.
5. Adweek (1998), “Byron Lewis: Hip-Hop Rules Yet Black Agencies Still Struggle” (November 9), 163.
Cited by
91 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献