What Do Librarians Think about Marketing? A Survey of Public Librarians’ Attitudes toward the Marketing of Library Services
Author:
Publisher
University of Chicago Press
Subject
Library and Information Sciences
Link
http://www.journals.uchicago.edu/doi/pdf/10.1086/380854
Cited by 22 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Introduction;The Marketing of Academic, National and Public Libraries Worldwide;2024
2. The current research landscape in digital marketing scientific literature in libraries: exploration through performance and science mapping;Digital Library Perspectives;2023-10-09
3. Social media and library marketing;Library Hi Tech News;2021-11-23
4. Marketing intangibles: the case of library services in higher education institutions;Library Hi Tech News;2020-02-12
5. Contributing to social capital: An investigation of Asian immigrants' use of public library services;Library & Information Science Research;2017-01
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