More on Content Analysis in Consumer Research
Author:
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
http://academic.oup.com/jcr/article-pdf/4/3/176/5115958/4-3-176.pdf
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4. Building a Preliminary Model of Event Management for Rural Communities;Journal of Hospitality Marketing & Management;2011-04-19
5. Typologies of Banner Advertisements’ Attributes: A Content Analysis;Journal of Promotion Management;2010-03-17
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