Emerging Marketing Research on Healthcare and Medical Decision Making: Toward a Consumer-Centric and Pluralistic Methodological Perspective
Author:
Publisher
University of Chicago Press
Subject
Marketing,Economics and Econometrics,Applied Psychology
Link
https://www.journals.uchicago.edu/doi/pdf/10.1086/719268
Reference57 articles.
1. Introduction to the Special Issue on Marketing Science and Health
2. Improving Medical Decision Making and Health Promotion through Culture-Sensitive Health Communication
3. Tragic Choices: Autonomy and Emotional Responses to Medical Decisions
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3. Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions;Journal of Marketing;2023-11-26
4. From consumer values to attributes of natural health products for concentration and cognition: insights from a means-end-chain study;International Journal of Pharmaceutical and Healthcare Marketing;2023-11-06
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