Assessing Measurement Invariance in Cross‐National Consumer Research-Reference-Cited by-同舟云学术

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Assessing Measurement Invariance in Cross‐National Consumer Research

Published:1998-06 Issue:1 Volume:25 Page:78-107
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Steenkamp Jan‐Benedict E. M.,Baumgartner Hans

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/25/1/78/5116060/25-1-78.pdf

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