Hemispherically Lateralized EEG as a Response to Television Commercials-Reference-Cited by-同舟云学术

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Hemispherically Lateralized EEG as a Response to Television Commercials

Published:1988-09 Issue:2 Volume:15 Page:185
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Rothschild Michael L.,Hyun Yong J.,Reeves Bryon,Thorson Esther,Goldstein Robert

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/15/2/185/5210920/15-2-185.pdf

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