You Reflect Me: Narcissistic Consumers Prefer Anthropomorphized Arrogant Brands
Author:
Publisher
University of Chicago Press
Subject
Marketing,Economics and Econometrics,Applied Psychology
Link
https://www.journals.uchicago.edu/doi/pdf/10.1086/699206
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2. Is Crowding Arrogant? How Social Crowding Affects Arrogant Brand?;Advances in Psychology;2023
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4. ANTROPOMORFİZM: KAVRAMIN TARİHİ, TEORİLER VE TÜKETİCİ DAVRANIŞLARI BAĞLAMINDA BİR LİTERATÜR İNCELEMESİ;İnönü University International Journal of Social Sciences (INIJOSS);2022-11-07
5. A cross cultural comparison of brand love in consumer brand relationships: Is ‘transmissive brand love’ a potential platform for developing brand equity?;Journal of Brand Management;2022-08-21
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