Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion-Reference-Cited by-同舟云学术

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Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion

Published:1988-09 Issue:2 Volume:15 Page:225
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Kardes Frank R.

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/15/2/225/5211040/15-2-225.pdf

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