Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition-Reference-Cited by-同舟云学术

Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition

Published:2005-06 Issue:1 Volume:32 Page:54-64
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Thomas Manoj,Morwitz Vicki

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/32/1/54/17929064/32-1-54.pdf

Reference28 articles.

1. Automatic Construction and Use of Contextual Information for Product and Price Evaluations

2. Banks, William P. (1977), Encoding and Processing of Symbolic Information in Comparative Judgments, in The Psychology of Learning and Motivation, Vol. 11, ed. G. H. Bower, New York: Academic, 101-59.

3. Blattberg, Robert C. and Scott A. Neslin (1990), Sales Promotion: Concepts, Methods and Strategies, Englewood Cliffs, NJ: Prentice Hall, 349-50.

Cited by 269 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Left-digit bias in self-reported height;Economics & Human Biology;2024-08

2. The Effects of Psychological Distance on the Diagnosticity of Digits to the Left Versus Right of a Separator;Journal of Marketing Research;2024-07-26

3. How Numerical Cognition Explains Ambiguity Aversion;Journal of Consumer Research;2024-07-05

4. The roles of price points and menu costs in price rigidity;Journal of Monetary Economics;2024-07

5. Effect of Psychological Pricing on Consumer Buying Behaviour;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28