Context Effects without a Context: Attribute Balance as a Reason for Choice
Author:
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
http://academic.oup.com/jcr/article-pdf/32/2/213/17928706/32-2-213.pdf
Reference17 articles.
1. Bettman, James R., Mary Frances Luce, and John W. Payne (1998), “Constructive Consumer Choice Processes,” Journal of Consumer Research, 25 (December), 187–217.
2. Chernev, Alexander (2004), “Extremeness Aversion and Attribute-Balance Effects in Choice,” Journal of Consumer Research, 31 (September), 249–63.
3. Dhar, Ravi, Stephen M. Nowlis, and Steven J. Sherman (2000), “Trying Hard or Hardly Trying: An Analysis of Context Effects in Choice,” Journal of Consumer Psychology, 9 (4), 189–200.
4. Dhar, Ravi and Itamar Simonson (2003), “The Effect of Forced Choice on Choice,” Journal of Marketing Research, 40 (May), 146–60.
5. Ericsson, Karl A. and Herbert A. Simon (1980), “Verbal Reports as Data,” Psychological Review, 87 (July), 215–51.
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