Where You Shop Affects How You Choose: Retailer Price Image and the Importance of Enriched versus Comparable Attributes
Author:
Publisher
University of Chicago Press
Subject
Marketing,Economics and Econometrics,Applied Psychology
Link
https://www.journals.uchicago.edu/doi/pdf/10.1086/710249
Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Consumer price evaluation strategies: Internal references, external references, and price images in consumer price perception;Consumer Psychology Review;2023-12-28
2. Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model;SN Business & Economics;2022-12-27
3. When Is HILO Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies;Journal of Consumer Research;2022-01-28
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