Connecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand Heritage-Reference-Cited by-同舟云学术

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Connecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand Heritage

Published:2023-11-30 Issue: Volume: Page:000-000
ISSN:2378-1815
Container-title:Journal of the Association for Consumer Research
language:en
Short-container-title:Journal of the Association for Consumer Research

Author:

Martin Nathanael S.,VanBergen Noah,Poehlman T. Andrew,Adaval Rashmi

Publisher

University of Chicago Press

Subject

Marketing,Economics and Econometrics,Applied Psychology

Link

https://www.journals.uchicago.edu/doi/pdf/10.1086/727834

Reference31 articles.

1. The impact of pictures on narrative- and list-based impression formation: A process interference model

2. The Role of Narratives in Consumer Information Processing

3. Sentence memory: A constructive versus interpretive approach

4. Narrative Processing: Building Consumer Connections to Brands

5. Mental models contribute to foregrounding during text comprehension

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Connecting the Plot Points: How Consumers Use and Respond to Narratives;Journal of the Association for Consumer Research;2023-10-30

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