Advertising and Rate of Return
Author:
Publisher
University of Chicago Press
Subject
Law,Economics and Econometrics
Link
http://www.journals.uchicago.edu/doi/pdf/10.1086/466819
Cited by 36 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. A Structural Equation Model of the Relationship between Advertising, Profitability and Size;Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference;2014-12-06
2. Intangibles, Can They Explain the Dispersion in Return Rates?;Review of Income and Wealth;2012-11-05
3. Materiality, settlements and the FTC'S Ad substantiation program: Why wonder bread Lost No Dough;Managerial and Decision Economics;2010-12-28
4. Technology Capital and the US Current Account;American Economic Review;2010-09-01
5. Intangibles, Can They Explain the Dispersion in Return Rates?;SSRN Electronic Journal;2010
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