Comparison Effects on Preference Construction-Reference-Cited by-同舟云学术

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Comparison Effects on Preference Construction

Published:1999-12 Issue:3 Volume:26 Page:293-306
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Dhar Ravi,Nowlis Stephen M.,Sherman Steven J.

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/26/3/293/5137701/26-3-293.pdf

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