Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families

Author:

Du Shuili,Sen Sankar,Bhattacharya C. B.

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Reference46 articles.

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4. Andreasen, Alan R. (1994), Marketing Social Change: Changing Behavior to Promote Health, Social Development and the Environment, San Francisco: Jossey-Bass.

5. Berry, John W. (1990), “Psychology of Acculturation,” in Nebraska Symposium on Motivation, 1989: Cross-Cultural Perspectives; Current Theory and Research in Motivation, Vol. 37, ed. John J. Berman, Lincoln: University of Nebraska Press, 201–34.

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