Surveys as Legal Evidence
Author:
Publisher
Oxford University Press (OUP)
Subject
History and Philosophy of Science,General Social Sciences,Sociology and Political Science,History,Communication
Link
http://academic.oup.com/poq/article-pdf/51/1/84/5147729/51-1-84.pdf
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1. David Takes on Goliath: An Analysis of Survey Evidence in a Trademark Dispute;International Journal of Market Research;2003-01
2. A critique of legal measures of brand confusion;Journal of Product & Brand Management;2002-11
3. The Potential for Bias Due to Attrition in the national Exposure Registry: An Examination of Reasons for Nonresponse, Nonrespondent Characteristics, and the Response Rate;Toxicology and Industrial Health;1997-01
4. Brand confusion: Empirical study of a legal concept;Psychology and Marketing;1995-09
5. Deception, Materiality, and Survey Research: Some Lessons from Kraft;Journal of Public Policy & Marketing;1995-03
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