1. Alba, Joseph, John Lynch, Bart Weitz, Chris Janiszewski, Rich Lutz, Al Sawyer, and Stacy Wood (1997), “Interactive Home Shopping: Incentives for Consumers, Retailers, and Manufacturers to Participate in Electronic Marketplaces,” Journal of Marketing, 61 (July), 38–53.
2. Ames, Kenneth L. (1984), “Material Culture as Nonverbal Communication: A Historical Case Study,” in American Material Culture: The Shape of Things around Us, ed. Edith Mayo, Bowling Green, OH: Bowling Green University Popular Press, 25–47.
3. Anderson, Walter Truett (1997), The Future of the Self: Inventing the Postmodern Person, NY: Penguin Putnam.
4. Appadurai, Arjun (1996), Modernity at Large: Cultural Dimensions of Globalization, Minneapolis: University of Minnesota Press.
5. Armstrong, Arthur and John Hagel (1996), “The Real Value of On-Line Communities,” Harvard Business Review, 74 (May–June), 134–141.