Author:
Cornwell T. Bettina,Humphreys Michael S.,Maguire Angela M.,Weeks Clinton S.,Tellegen Cassandra L.
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Reference19 articles.
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3. Cornwell, T. Bettina, Stephen W. Pruitt, and Robert Van Ness (2001), “An Exploratory Analysis of the Value of Winning in Motorsports: Sponsorship-Linked Marketing and Shareholder Wealth,” Journal of Advertising Research, 41 (1), 17–31.
4. Cornwell, T. Bettina, Donald P. Roy, and Edward A. Steinard (2001), “Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity,” Journal of Advertising, 30 (2), 41–51.
5. Cornwell, T. Bettina, Clinton S. Weeks, and Donald P. Roy (2005), “Sponsorship-Linked Marketing: Opening the Black Box,” Journal of Advertising, 34 (2), 21–42.
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