Consumer Financial Decision Making: Where We’ve Been and Where We’re Going
Author:
Publisher
University of Chicago Press
Subject
Marketing,Economics and Econometrics,Applied Psychology
Link
https://www.journals.uchicago.edu/doi/pdf/10.1086/727194
Reference40 articles.
1. People systematically overlook subtractive changes
2. Uniting the Tribes: Using Text for Marketing Insight
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