Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time-Reference-Cited by-同舟云学术

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Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time

Published:1991-03 Issue:4 Volume:17 Page:440
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Olney Thomas J.,Holbrook Morris B.,Batra Rajeev

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/17/4/440/5086893/17-4-440.pdf

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