Affiliation:
1. ERCİYES ÜNİVERSİTESİ, TURİZM FAKÜLTESİ
2. ÇANAKKALE ONSEKİZ MART ÜNİVERSİTESİ, GELİBOLU PİRİ REİS MESLEK YÜKSEKOKULU, YÖNETİM VE ORGANİZASYON BÖLÜMÜ
Abstract
It is a fact that reflections of any leadership style are necessary in order to provide a more effective and efficient workforce by providing motivation and satisfaction of employees in accommodation businesses. At this point, it is known that visionary leadership has an important position in terms of achieving organizational goals by collaborating within the organization. The presence of managers who adopt a visionary leadership style is very important for the success of internal marketing practices, especially as an operational process, in accommodation businesses and ensuring employee satisfaction, which has direct effects on customer satisfaction. In line with this information, the aim of the research is to determine the effect of perceived visionary leadership on internal marketing in the sample of employees of an accommodation business operating in Kayseri. As a result, although there is a weak relationship between perceived visionary leadership and internal marketing, it has been determined that perceived visionary leadership has a positive effect on internal marketing.
Publisher
Nevsehir Haci Bektas Veli Universitesi SBE Dergisi
Subject
General Earth and Planetary Sciences,General Environmental Science
Reference59 articles.
1. Ab Hamid, M. R., Sami, W., & Sidek, M. M. (2017). Discriminant validity assessment: Use of Fornell & Larcker criterion versus HTMT criterion. In Journal of Physics: Conference Series (Vol. 890, No. 1, p. 012163). IOP Publishing.
2. Acar, P. & Acar, Z. (2019). Core vision, strategic vision and visionary leadership: A qualitative field study by mintzberg typology. Research Journal of Business and Management (RJBM), 6(3), 175-184. DOI: 10.17261/Pressacademia.2019.1119
3. Afthanorhan, W. M. A. B. W. (2013). A comparison of partial least square structural equation modeling (PLS-SEM) and covariance based structural equation modeling (CB-SEM) for confirmatory factor analysis. International Journal of Engineering Science and Innovative Technology, 2(5), 198-205.
4. Ahmed, P. K. & Rafiq, M. (2000) Advances in the internal marketing concept: Definition, synthesis and extension. Journal of Services Marketing, 14(6), 449-462.
5. Aslan, T., & Yılmaz, E. (2018). Bulanık Mantık Yöntemi İle Belirsizlik Şartlarında Faaliyet-Hacim-Kar Analizi. İşletme Araştırmaları Dergisi, 10(2), 534-553.
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献