THE EFFECT OF PERCEIVED VISIONARY LEADERSHIP TO INTERNAL MARKETING: A SAMPLE OF THE EMPLOYEES OF AN ACCOMMODATION BUSINESS

Abstract

It is a fact that reflections of any leadership style are necessary in order to provide a more effective and efficient workforce by providing motivation and satisfaction of employees in accommodation businesses. At this point, it is known that visionary leadership has an important position in terms of achieving organizational goals by collaborating within the organization. The presence of managers who adopt a visionary leadership style is very important for the success of internal marketing practices, especially as an operational process, in accommodation businesses and ensuring employee satisfaction, which has direct effects on customer satisfaction. In line with this information, the aim of the research is to determine the effect of perceived visionary leadership on internal marketing in the sample of employees of an accommodation business operating in Kayseri. As a result, although there is a weak relationship between perceived visionary leadership and internal marketing, it has been determined that perceived visionary leadership has a positive effect on internal marketing.