Abstract
Since the end of the 19th century, both Argentina and Chile have woven Antarctica—the white continent—into the conception of their national territories and identities, establishing a tradition that continues today. To understand the process through which these identities have been constructed, this article examines the strategic communications of the countries involved in the dispute over territories south of 60° south latitude. Early negotiations were incidental and reactive, but as the situation evolved internationally the two South American countries became entangled in their strategies to incorporate portions of Antarctica into their national territories, employing diplomatic interchange, symbolic actions, and the projection of an Antarctic identity by means of public discourse, educational curriculum, and maps. Furthermore, they promoted the idea of an ‘American Antarctica’ as a way of linking Antarctica with the South American continent in an effort to obtain international recognition for their territorial claims. Both countries were successful in instilling a domestic ‘national Antarctic consciousness’, but failed to gather international support. Although their strategic communications regarding Antarctica were successful in terms of the original objective of integrating the idea into their respective national identities, resorting to territoriality seems to have limited their ability to adapt to new conditions, such as those established by the Antarctic Treaty in 1959.
Publisher
NATO Strategic Communications Centre of Excellence
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