New Media and Journalism: Assessing the Twitter using Patterns of Journalists

Abstract

This study examines journalists’ Twitter using patterns and its relationship with attitude, subjective norm, and perceived behavioural control based on personal usage and professional usage. Twitter has become an important tool for journalists, not only for personal usage but also for professional usage. It provides a platform for fast communication. A quantitative research approach is deployed, and a survey of professional journalists (N=411) was conducted. The results of the survey indicate that Twitter using patterns of journalists have positive relationships with attitude, subjective norm, and perceived behavioural control.