Digitalization of business processes of small business as a growth factor for its competitiveness

Author:

Zyus’kin A. A.1

Affiliation:

1. Smolensk Institute of Economics – branch of St. Petersburg University of Management Technologies and Economics

Abstract

Aim. The work aimed to analyze the aspects of digitalization of business processes of small business.Tasks. The work was performed to determine trends in the digitalization of business processes in Russia and in international countries; to analyze the dynamics of online sales on marketplaces; to analyze the Russian practice of digitalization of business processes of small business.Methods. Theoretical analysis of the literature, expert opinions, comparative analysis, and analysis of statistical data were applied.Results. The opinions of Russian and international researchers and experts on the trends in the digitalization of business processes of small business were analyzed. The conclusion was made about the high rates of development of this process in Russia and in the world. The topical problems of digitalization of business processes of small businesses, as well as the competitive advantages gained from interaction with marketplaces, were analyzed.Conclusions. According to the author, unlike international countries, the digitalization of business processes of small business in Russia is spontaneous, and the state does not participate enough in this. According to the author, the main way to digitalize business processes of small businesses is its operation through an ecosystem of marketplaces under conditions of payment the commission fees. In international countries, the diversification of technologies in digital ecosystems intensifies competition, and promotes the digital migration of small businesses.

Publisher

Saint-Petersburg University of Management Technologies and Economics - UMTE

Subject

General Medicine

Reference16 articles.

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4. The number of e-comm clients of the Russian Post grew by 25% in 2020. New Retail. Jan. 28, 2021. URL: https://new-retail.ru/novosti/retail/v_2020_godu_kolichestvo_e_comm_klientov_pochty_rossii_vyroslo_na_257928/ (accessed on 30.04.2022). (In Russ.).

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