Digital Transformation of Banks: the Swiss Experience

Abstract

The presented study serves the purpose of developing the theoretical and methodological framework for the digital transformation of commercial banks and the development of scientific and practical recommendations on its implementation for the managers of financial and credit organizations.Aim. The study aims to provide a theoretical justification and explore the essence of digital transformation based on the experience of Swiss experts in financial consulting, and to develop a comprehensive solution for its implementation by commercial banks in the context of society’s transition to a new paradigm.Tasks. The authors specify the conceptual framework associated with the transition of the banking business to a digital format and examine the practical aspects of the digital transformation of commercial banks.Methods. This study uses a systems approach and general scientific methods of cognition to show and substantiate the mechanism of transformation of commercial banks under the influence of digitalization processes.Results. The concepts of digitalization, automation, and digital transformation are specified. Recommendations are given for adapting a banking business to modern macroeconomic conditions, which bring about changes in the preferences of the clients of traditional banks and make it impossible for banks to continue operating within the current paradigm.Conclusions. Commercial banks should rely on a comprehensive approach to digital transformation to ensure long-term competitive advantages. The Swiss model is premised on simultaneously addressing the bank’s strategy, organizational structure, and corporate culture. Methodological recommendations for each of these aspects are provided.