Postoje spotrebiteľov k spoločenskej zodpovednosti v bankovom sektore

Abstract

Today, socially responsible businesses are gaining popularity because of their long-term benefits to consumers, businesses, and society. Corporate social responsibility can be seen as a commitment to improving the public good through voluntary business practices and using corporate resources. The company must fulfill such a social function. The main objective of the paper is to identify the importance of individual banking activities in the context of CSR from the customer's point of view and then to examine the CSR activities in the selected bank. In our contribution, we present two types of research: primary consumer research and the second qualitative corporate research from secondary sources conducted at a specific bank. The responses indicate that corporate social responsibility and its implementation by banks have a significant impact on consumers' perception of the bank and on building a competitive advantage in the marketplace.