Generic entrepreneurship education program design for universities

Abstract

Universities in Indonesia have implemented entrepreneurship education, and some have committed to developing a good entrepreneurial culture. This study aims to design an entrepreneurship education program as a generic model applicable to universities. The method in this research is qualitative descriptive with a case study approach. The research was conducted at four universities in Indonesia. Data was obtained using in-depth interviews and observation. Data analysis uses triangulation, namely collecting data, validating data, presenting data, and drawing conclusions. The study results indicate that the entrepreneurship education program model should be considered, and one university must own it. The implementation of entrepreneurship education programs must be carried out in stages, continuously, and integrated manner. The entrepreneurship education model offered is generic. Entrepreneurial culture will be more developed because it is interpreted or perceived as an attitude or mental character that helps in all work. It has been proved that the implementation of entrepreneurship education needs to consider management factors such as university commitment, entrepreneurial climate, main activities, supporting activities, infrastructure, facilities, and cooperation.