Salient stakeholder involvement model using temporary and continuous financial approaches in globalization

Abstract

The current globalization in fashion trends that enter Indonesia threatens the sustainability of Batik products in Indonesia. Efforts to maintain the financial sustainability of batik so far involve the role of salient stakeholders. However, stakeholder involvement in preserving Surakarta batik has not been fully patterned. This research reviews stakeholders’ efforts to develop Batik in Surakarta and how stakeholders empower the community to develop and financially sustain batik. The research method used qualitative descriptive with phenomenological design. The informants are batik stakeholder in Surakarta which includes Kraton Kasunanan, Pura Mangkunegaran, Surakarta Tourism Office, SMA Batik Surakarta, dan Kampoeng Batik Laweyan Development Forum (FPKBL). Data was collected with in-depth interviews, observations, and documentation. Data analysis activities include data reduction, data display, and inference. The results showed that Batik investors involve salient stakeholders to maintain the Batik industry. Each stakeholder uses a varied approach to influence the community. The stakeholder approach in supporting the preservation of Surakarta batik is classified as a temporary and sustainable approach. This study shows that salient stakeholders have a significant role in maintaining and improving the sustainability of Batik Surakarta.