Importance Of Technology Investments In The Logistics Service Providers: A Case Study Of UPS And Its Use Of Online Tools

Abstract

<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-family: Times New Roman;"><span style="color: windowtext; font-size: 10pt; mso-bidi-font-weight: bold;">Logistics service providers must become competitive in mail delivery, customer relationship management (CRM) strategies, and technological integration.<span style="mso-spacerun: yes;">&nbsp; </span>UPS, for example, uses a logistics service strategy to effectively manage the logistical requirements for its 7.9 million daily customers.</span><span style="color: windowtext; font-size: 10pt;"><span style="mso-spacerun: yes;">&nbsp; </span>Within the competitive market of parcel delivery, logistics service providers must routinely invest in technology in an e-commerce environment in order to successfully develop strategies to meet the demands of B2B and B2C customers, while accomplishing customer efficiency and return on investments.<span style="mso-spacerun: yes;">&nbsp; </span>This strategy has helped logistics service providers to leverage their core competencies; in particular for UPS to become the shipping industry leader in e-commerce.<span style="mso-spacerun: yes;">&nbsp; </span><span style="mso-bidi-font-weight: bold;">This research outlines the history, inner workings and culture of UPS, while simultaneously examining the subtleties, which have led to the company&rsquo;s extraordinary success.<span style="mso-spacerun: yes;">&nbsp; </span>Throughout this analysis, the research will show that in fact there is a rather complex model, which allows UPS to function, as it incorporates B2B, B2C, investments in technology and on-line tools into an outcome of seemingly effortless customer efficiency. </span></span></span></p>