Business Strategies And Competitive Advantage Of Family Hotel Businesses In Ghana: The Role Of Strategic Leadership

Abstract

<span style="font-family: Times New Roman; font-size: small;"> </span><p style="margin: 0in 0.5in 0pt; text-align: justify; mso-pagination: none;" class="MsoNormal"><span style="font-family: Times New Roman;"><span style="color: black; font-size: 10pt; mso-fareast-font-family: Calibri;">Although family businesses contribute largely to the world output, little is known in literature about their mode of operations in the family hotels. </span><span lang="EN-GB" style="color: black; font-size: 10pt; mso-fareast-font-family: Calibri; mso-ansi-language: EN-GB;">The study aims to address the knowledge deficit on this critical component of the economy by investigating the experiences of family hotels in Ghana to gain a better understanding of the factors that facilitate the competitive positioning of family businesses. This paper investigates the moderating influence of strategic leadership on business strategies and performance of family hotel businesses in Ghana. </span><span style="color: black; font-size: 10pt; mso-fareast-font-family: Calibri;">The findings indicate that cost leadership, differentiation and strategic leadership enhance the performance of family hotel businesses in Ghana. It further showed that strategic leadership moderate the influence of both cost leadership and differentiation strategies on the performance of family hotel businesses</span></span></p><span style="font-family: Times New Roman; font-size: small;"> </span>