Review on Behavioral Factors and Individual Investors Psychology Towards Investment Decision Making

Abstract

This study has reviewed various concepts, theories of behavioral finance regarding the irrationality of individual investors’ behavior. Investment is one of the important driving pillars of the economic growth of the country. During the past few decades, investment pattern is more driven by irrational factors. So the behavioral finance theories, such as prospect theory, heuristic, herding, and theory of planned behavior, etc., came into the limelight. That captured the researchers’ attention towards behavioral factors that affects the investors’ decision making. The main intents of the study are to give insight into various behavioral biases and other psychological variables that drives the investment decision making of investors. This study would be helpful for emerging researches that are focusing on the improvement of the efficiency of the capital market for good economic growth. Financial advisors and fund houses could get clear insight for increasing the efficiency of investors, market, and so the economic growth.