The Effects of Individual Competencies on the Qualitative Research Interview Process for Business Insights

Abstract

The study examines the impact of individual competencies on the qualitative research interview process, particularly in the context of internet-mediated data collection, which has become increasingly prevalent post-pandemic. The decline in traditional interviewing skills among recent graduates poses significant challenges for businesses relying on qualitative insights for strategic decisions. This research identifies critical gaps in the preparation and execution of qualitative interviews by business students, emphasizing the need for effective training programs. Utilizing Social Cognitive Theory, Communication Accommodation Theory, and Situated Learning Theory, the study investigates the role of self-efficacy, environmental factors, and social interactions in enhancing interviewing skills. A mixed-methods approach, combining surveys and case studies, provides a comprehensive analysis of current competencies and the effectiveness of intervention programs. The findings aim to improve the interviewing skills of future business researchers, ensuring more reliable and insightful data collection in an increasingly digital research environment.