Building Sustainable Brands in the Digital Age: Integrating New Media and ESG

Abstract

In today's digital era, building sustainable brands has become an inevitable choice for corporate development, and new media and ESG (Environmental, Social and Corporate Governance) are important factors affecting corporate sustainability. This article aims to explore how to promote sustainable brand development by integrating new media and ESG elements in the digital era. Taking domestic and international brands as the core of the study, the article explores the importance of new media and ESG embodied in promoting brand sustainability, and uses case studies and empirical analysis methods to propose an integrated communication strategy for new media and ESG concepts, which will be an important proposition for shaping sustainable brands in the digital era.