Abstract
Utilizing Foucault's theoretical framework of discourse and discipline, this research scrutinizes the body-shaping behaviors of female smartwatch users. By examining the social and technological dimensions of wearable technology, particularly smartwatches, the study highlights the pronounced tendency of women to monitor calorie intake and exercise. The analysis underscores the implications of these practices, emphasizing the intricate interplay of representation, power, discourse, and discipline, and how they perpetuate entrenched societal power dynamics.
Publisher
Century Science Publishing Co
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