Abstract
In this work, we introduce ZeroCarbon - ZC, a startup focused on contributing to the reduction of environmental impact through the neutralization of carbon emissions from online purchases. Our process involves connecting individuals who wish to make online purchases with affiliated companies to contribute to the reduction of carbon dioxide emissions. These purchases are neutralized through carbon credits that reduce greenhouse gas emissions. The use of ZC’s platform has mitigated environmental impacts, as we neutralized 169,000 kilograms of CO2 from purchases made by 8,000 users, in partnership with 224 affiliated stores. Unlike other similar service options on the market, ZeroCarbon calculates only the emissions related to the type of product purchased. This work offers insights on the carbon footprints of conventional and online retail from a ”natureback” perspective.
Publisher
Sociedade Brasileira de Computação (SBC)
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